Tag Archives: socialnetwork

Facebook Inspires Young Voters to Take Action [INFOGRAPHIC]

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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]

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The biggest reason employees waste time at work [Infographic]

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Why Your Employer Shouldn’t Ban Facebook [INFOGRAPHIC]

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IBM employee figures out how to conduct business with little incoming email. Nirvana!!! http://bit.ly/bcZXPO

Restaurants/bars should check-in to Foursquare!

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As part of my work, I spend much of my time counseling clients on the most effective ways to find current/potential customers/clients and drive preference for their products as well as their brands. This is why I’m so puzzled as to why Foursquare isn’t an instant hit in every bar and restaurant, especially in highly competitive urban centers like Manhattan.

Think about it. For FREE, consumers declare to their friends, as well as the rest of the world, each time they visit a venue. The most loyal and frequent patrons will be bestowed by Foursquare with the honor of being the “mayor” of the venue. No money changes hands, consumers are motivated solely out of recognition amongst their peers and the spirt of competition.

Now ask yourself: if you owned or managed a venue, wouldn’t you want to find a way to entice your loyal customers to make 1-2 extra trips to your establishment per week? In fact, what would you PAY to find out who your most loyal customers are and what would you offer them to let the world know the moment they enter your venue and better yet, offer tips that others should try during their next visit?

Now some establishments have caught on. Starbucks (full disclosure, I’m the newly-minted mayor of the Starbucks on 19th and Park Avenue South, across the street from our offices) is very aggressive in offering discounts on drinks for consumers who have become the mayor of their location.

The only question I have is, why are more venues not doing this? Every venue should offer some sort of incentive (a free drink, $1 off, a free appetizer) to their most loyal of customers. To be sure, most bars do this on their own and will often buy loyal customers a drink, even get your favorite drink ready once they see you walk through the door. However most restaurants have never made a habit of rewarding their favorite customers. And most bars in crowded centers like NYC don’t even recognize their most loyal of customers, opting instead to treat everyone equally as poorly.

Companies today often try to find strategic ways to utilize social media to further their business goals but too many ignore solutions that are right under their noses. After all, who wouldn’t love it if their waiter come to them and declared that after just realizing they are in the presence of the mayor of their restaurant, the desert they were on the fence about ordering is now on the house?

New Proof / B-M Managing Director Dallas Lawrence discusses in Mashable article, Facebook’s need to get serious about privacy. http://bit.ly/cAACbA

Read the entire article on Mashable http://bit.ly/cAACbA

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TripIt ??? a great online (and now mobile) resource for travelers.

I’ve recently started using TripIt when I travel and I’m really impressed with how well the service works. There are numerous products on the market that will keep track of your travel itinerary but one of the things that makes TripIt so efficient is how easy it is to insert your itinerary into its system. You just simply forward the itinerary you receive once you’ve completed your travel plans to “plans@tripit.com” and TripIt automatically imports all the information into the system. That’s it! Frankly, it’s impressive how well this works, yielding very few results. 

Once your account is setup and your plans have been imported, there are also some pretty handy social features as well. You can share your itinerary with others as well as invite friends/colleagues to be able to view your past and future travel plans. You can even add a TripIt app into your LinkedIn account and compare travel plans with those in your network. TripIt will even provide suggestions for those in your network who are going to be in the same location that you are traveling to. 

And the part I really love, if you like TripIt so much you want to be able to access your info on the go ??? there’s an app for that! LOL! TripIt includes both an iPhone and Blackberry applications. For a little extra ($49 per year) you can upgrade to a Pro version which allows you to add an “inner circle” of contacts, as well as mobile alerts (regarding delays, gate changes, etc.) and recommended options for alternate flights. 

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My first 2 weeks Lifestream blogging on Posterous

I started using Posterous to Lifestream blog about 2 weeks ago and it’s been quite an interesting experience. First of all, Posterous is a great platform that lets you post anywhere (Twitter, Facebook, YouTube, Flickr, etc) with just one post or even email. What attracted me initially to the concept of Lifestream blogging was simple. While I have found myself spending less and less time blogging, I’ve found myself spending more and more time posting short messages of 140 characters or less onto Twitter, updating my status via Facebook and uploading photos, videos and links to others web site content to share with others in my various social networks. Lifestream blogging brings all of these activities together. 

To be sure, I’m anxiously awaiting when Posterous will allow for visual customization so that I can get under the hood and make the design of the page my own. And it’d be great if they added support for LinkedIn updates (which for all I know, are well on their way). But overall I really like the service so far!

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