Most Marketers Plan to Increase Social Media Spend This Year [STUDY]

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An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

Full article at: http://on.mash.to/fZ0WZu

Other findings:

  • Brands that were cited for “effectively getting their message across via social media” include Old Spice (chosen by 15%), Pepsi (8%), Starbucks (7%) and Ford (6%).
  • 50% of respondents said they use a mix of in-house and agency to handle social media outreach.
  • 80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.
  • 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.

 

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