Daily Archives: May 28, 2007

“You web/print guys have it sooooo easy…”

The other day, the creative director at my company who is my counterpart on the print design side overheard a discussion between me and our digital senior art director and blurted out “You web guys have it sooooo easy!”When we asked him why, he replied “You don’t have to spend so much time dealing with typography, kerning, widows, etc. because that stuff is not possible on the web.” Of course, our digital AD shot back “You print guys have it easier than we do because what ends up on the printed page is the same for everyone whereas we have to deal with varying monitors, fonts, browsers and bandwidth.”Of course, being the only one of us three who has spent at least 8-9 years in the print world and then also in the interactive world (3 of those years overlapped the two worlds), I can honestly say there are unique challenges that designers in both worlds face. Having said that, I would say designers who design for the digital space have it a bit harder. Here’s why.

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