Great book on design for business

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This is a great book on design by Tom Peters. Aptly named Design. It’s actually an excerpt from his book Re-imagine which is also a fantastic read.Peters’ blog also typically highlights the need for better design in businesses and he states that he feels one of the things lacking in most business school curricula is matters dealing design as a business tool that fosters innovation and creativity.Peters is not the only non-designer to echo these sentiments. As I’ve detailed in my entry “What if graphic designers get everything we want?“, the notion of design as a business tool is picking up steam in many business quarters..chris{}

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