The Eye of the Tiger

“Boooonnnnnnng!!!!”

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That was the sound my computer made on Saturday evening after I finished installing Macintosh OS X 4, better known as Tiger, onto my computer. Due to no fault of Apple, the process wasn’t as smooth as it could have been. My first few attempts were greeted with error messages, due to my apparently poorly-formatted hard drive. So I ended up doing what I knew I should have done in the first place — make a completely new installation. No biggie.I’m not going to use this space to gush over Tiger’s fantastic new features like “Dashboard” or “Spotlight.” You can read just about any review from just about any computer magazine and read that. The OS rocks! What I will do is state the obvious…. Apple is leading the corporate world in taking design to new heights.Great design from top to bottomApple has always had a special place in the hearts and minds of graphic designers and so to state that it is a company that is taking design to new heights is hardly news. No need to stop the presses on that observation. But one would have to admit that it would be hard to find another corporate giant who shows the level of attention to design and branding like Apple does. Especially when one considers that this attention spans across both print, web, interior and industrial design.From Powerbooks to iPods to iWork to Apple stores to Tiger. Design is an integral part of the way Apple thinks. Perhaps they….. think different?Way to go Apple! LOVE Tiger!!! Grrrrrrrrrrrrrrrrrrrrr!!!!.chris{}

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