Niti Bhan, founder of Does Size Matter?, sat down with me and spoke a little bit about some of her experiences/observations while working at IIT’s Design Institute, one of the country’s most well-respected D-Schools. Niti also lets us know what she’s up to with her new consultancy. Give it a listen!
- 0:01:26 What is a D-School and why is it important?
- 0:13:30 Do designers possess the skills to meet “unframed” challenges?
- 0:25:20 More effective ways of brainstorming, particularly for interdisciplinary teams
- 0:34:34 Does size matter? Can small design firms outperform large design organizations?
- Article about the shift of large corporations moving toward boutique design firms
- Niti also writes frequently for Core77.



I have never heard of this term “D-School” and I think it sounds really silly. It sounds like something that would be listed on http://buzzwhack.com/
Is it really that difficult to just say Design School?
Jason, I think the term “D-School” is a take off on the term “B-School” and is meant to highlight their similarities in preparing students with applicable business knowledge.
Just as it’s easy to just say “Business School”, many people refer to them as “B-Schools”.
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I would like to hear the podcast, but the link is dead.
Thanks for your interest Peter. I’ve re-posted all of the podcasts to a new server, so if you’re interested in listening to this one, you can find it here: http://tinyurl.com/c7lbce
.chris{}